Our Mission
Be the best B2B PR partner in the UK, helping our clients grow their business and reputation responsibly.
We help you answer THE question
“Is our PR investment working?” It’s a simple question, yet surprisingly hard to answer when you’re forced to wade through pages of metrics that look good but don’t tell the full story. We tailor our reporting so you can see exactly how your campaigns support your KPIs and objectives. So, when your stakeholders ask the question, you can confidently answer “YES”.
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Values
Positive. Meaningful. Impact.
We effect positive change
We craft meaningful stories that inspire action
We make impact through connection
We’re Midnight. And we could be the B2B partner you’re looking for
Yes, we know… we’re pretty fresh-faced for an agency founded back in the nineties. But that’s kind of our thing. Our experience doing the fundamentals brilliantly while keeping our thinking fresh has grown businesses, built reputations and helped our clients’ brands make a meaningful dent in the world. And being adaptable to an ever-changing business and media landscape allows us to be the strategic partner our clients were always looking for.
How we’re different
We’re straightforward
We’re like a best friend who always has your back. We’re honest, straight and we don’t hide the truth, but always with your best interests at heart. If it’s not working, we fix it together. If it is working, we celebrate together. Possibly with a pint*. (*optional)
We’re on your side
We understand the challenges and pressures you’re under – so think of us as an extension of your team. Sometimes you need a bunch of metrics and help communicating results to stakeholders. Other times, it may be an informal half hour chat over a coffee with a friendly face. We’re there for you for both – and everything in between.
We’re human
We’re not like other agencies. If you need something just outside scope, we do our best to help. If circumstances change and we need to adapt, we make it work. We won’t just point to our contract and refuse to budge. We’re human and whatever you need, we’re there to make it work.
We make working together fun
Clients tell us we make working together easy, enjoyable and fun. We won’t argue with that. Sure, we can put on our serious face at the right times, but you’ll enjoy our calls (and not only because we’re delivering good news about results). Shocker, right?
We don’t do jargon
We’re not robots in suits, so we don’t do jargon. We want you to understand exactly what’s happening on a campaign and how it’s going.
If this sounds like the kind of difference you want to get on board with, let’s explore how we can work together.
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Our team
The senior team making an impact
Flo joined Midnight in 2013 and bought the agency through a Management Buy-Out (MBO) in 2018 alongside business partner Alex Hankinson.
Flo's leadership extends to several of the agency’s award-winning regional and national B2B campaigns in the professional services, built environment, workplace and community sectors.
Her previous career was in travel and tourism, where she was the former Executive Director the Tourism Society and the Director of the Association of Cruise Experts (now CLIA UK). Flo was named as one of the top 100 most influential women in the Hospitality, Leisure, Travel & Tourism Industries by Women 1st.
When she’s not at work, Flo can be found enjoying seaside life in Shoreham, basking in the sunshine in a beer garden or planning her next overseas adventure.
Alex has led B2B PR strategy at Midnight since 2010 and bought the agency alongside business partner Flo in Jan 2018.
With more than 20 years’ experience as a strategic PR consultant, Alex heads up several key accounts at the agency.
Alex has led several multi-award-winning campaigns, including best Corporate and Business Campaign for Eurest, best B2B campaign for Crown Worldwide, Best use of Social Media, Best Community Engagement Campaign, Best Social Strategy and Best PR Event or Stunt for Sky Sports Living for Sport (that campaign scooped 14 awards in total!).
In her spare time, Alex can be found sea swimming, or on Hove beach or the Downs with her family and her bonkers cockapoo Lola.
Brendan has over 20 years’ experience gained from working in the creative industries with the emphasis on SMEs and owner managed companies.
With this experience he has introduced robust reporting and processes to help measure and evaluate the performance of the businesses that focus on growth and profitability in a manageable and structured manner. This includes identifying the most relevant KPIs to ensure that the business is performing against targets in all areas and to provide a solid set of reporting history.
Over the years Brendan has helped to create and develop a number of teams, both financial and non-financial, that have gone on to help lead the business or start their own businesses.
Tracy is a people focused, strategically orientated , creative and impactful people leader with extensive corporate, mid and start-up experience. She is both innovative and realistic in business growth and is highly experienced in building and managing teams.
Tracy has a passion for people development and defining skills fit through organisation design, delivery and coaching. Tracy puts kindness at the top of the agenda and is a professionally qualified coach, her strength is understanding the business and its people.
Chris has 30 years of experience as a journalist, more than 10 years in PR at Midnight, and several years as a media trainer to the College of Policing, as well as to Midnight’s clients.
As part of Midnight’s management team, Chris leads on client strategy, relationships and content delivery, overseeing and delegating work to account teams and a team of freelance writers, maintaining quality control, as well as delivering high level written content.
He has travelled the world reporting on sport, from football World Cups in South Africa, South Korea, Germany and Russia to Olympics in London and Greece. In fact, even when he’s not working, you’ll find him on the tennis court in Brighton, in the stands at Brentford or Wasps or planning a holiday to watch rugby or cricket abroad.
Midnight: creating positive, meaningful impact
Midnight’s mission is to be the best business-to-business PR partner in the UK, helping clients to grow their business and reputation responsibly.
Through the delivery of our services, we help our clients to make a positive meaningful impact, and to build resilient business brands.
The way in which we lead our business and add value to all our stakeholders is just as important.
Together, let’s make a positive impact.
We’re proud to have become a Certified B Corp™ in September 2024, joining a global community of leaders that have pledged to use business as a force for good.
Certified B Corporations™ have been verified as meeting B Lab’s high standards of social and environmental performance, transparency and accountability to balance profit and purpose.
To gain certification, Midnight underwent a rigorous assessment which examined how our operations impact our people, our clients, the community and our planet.
As a B Corp, we’ve made a commitment to stakeholder governance and continuous improvement, and are counted among businesses that are leading a global movement for an inclusive, equitable and regenerative economy.
Midnight is a verified SafeSupplier. This means we have been accredited by Alcumus for our high standards in sustainability, ethics and safety.
The SafeSupplier accreditation assures our clients that we meet rigorous standards and support responsible growth – making sure every step of our supply chain is solid, safe and sustainable.
We’re proud to be part of a network that promotes high standards and encourages other businesses to follow suit.
Midnight is certified as a Green Small Business which means we have a stated commitment to improving the management of all our significant environmental impacts along with a policy and action plan in place to deliver that commitment.
Midnight is a proud business member and supporter of the Sussex Wildlife Trust. We’re looking forward to learning more as a team and helping the Trust in its mission to champion wildlife and natural places in Sussex.
