“Winning this award represents a real milestone for us since our MBO. We’re incredibly proud of the growth we’ve achieved and extremely grateful for all the hard work from our whole team, the support from our partners and consultants and of course from our wonderful clients!”
Midnight, a leading B2B PR agency based in Brighton, has taken home the Small Consultancy of the Year award at the PRCA Dare Awards 2023 for the whole of the south east.
Becoming the Best PR agency in the South East
We have enjoyed an impressive five years of growth since our MBO in 2018, resulting in a 30% increase in fee income in 2022. With ambitious five-year targets set to support growth, we recently invested in a new office in Hove, took on two new employees as well as senior consultants to support the leadership team and we’re about to launch a new brand and website.
Future plans & aspirations
Joint Managing Director Flo Powell said: “Winning this award represents a real milestone for us since our MBO. We’re incredibly proud of the growth we’ve achieved and extremely grateful for all the hard work from our whole team, the support from our partners and consultants and of course from our wonderful clients!
“We’ve set ourselves some very ambitious targets and hit them all in the first half of this year, so 2023 is set to be another record-breaker for our agency.”
This recent award win comes on the heels of Midnight being named in the PR Week Top 150 lists for agencies outside London, national B2B agencies and in the ‘bubbling under’ category.
Developing an expert PR team
As well as supporting its clients, the agency is laser-focused on the development of its team.
Senior Account Manager Samantha Clark commented: “In terms of professional training, Midnight has been absolutely exemplary.
“I’ve had the opportunity to attend multiple professional training courses, including how to write a PR campaign strategy, best practice in sourcing new business and live pitching, as well as PR trends to stay ahead of the curve.
“This is the best education in PR I’ve had since my agency days began. Midnight takes pride in training its PR team and puts a lot of time and effort into developing our skills.”
Our team benefits include full private health care, free gym membership, extra days off for holidays, loyalty and birthdays, and access to a wellbeing platform with 24-hour phone counselling. To further enhance our benefits package, we will introduce With Juno, offering flexible benefits like yoga, cooking classes, therapy, and spa treatments.
We’re planning team get-togethers, including local pub trips, food tours, a foreign away weekend, and axe-throwing, to strengthen our team bonds after the pandemic. Last year, we enjoyed an all-expenses paid weekend to Rotterdam as a team.
Value of the PRCA Dare Awards
The PRCA DARE Awards seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts across eight regions.
Our B2B PR client portfolio
Based in Brighton but operating on a national basis, our B2B client roster includes professional services firms, companies in the built environment and workplace industries as well as some large regional campaigns for the likes of London Gatwick and Newhaven Enterprise Zone.
Here’s what some of our clients have said about working with us recently:
“We have worked with Midnight for several years and they have become an invaluable extension of our in-house marketing team. Midnight has many strings to its bow, not only as a first class PR agency but as a team that brings energy, creativity and strategic thinking to all aspects of marketing…”
Matt Ward, Executive Director, Marketing, Howden
“We have quickly established a close working relationship with Midnight – it is collaborative and they feel part of our team. They have helped us widen our connections across Sussex, in particular West Sussex, and have been a great driving force to consider our networks beyond Newhaven and the region, positioning us as a town and what we do as the enterprise zone through the PR wins we have achieved…”
Corinne Day, Director, Newhaven Enterprise Zone
“We selected Midnight to help us build our brand exposure as the independent voice for building costs and carbon. Their down-to-earth and jargon-free approach, combined with their experience of working in insurance and construction sectors and their passion and enthusiasm for our objectives really won us over.”
Richard MacLean, Chief Markets Officer, BCIS
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