PR can provide a range of benefits to professional services firms – helping you to cut through the competition, position your spokespeople as experts, make your firm an attractive proposition to potential investors, reach new audiences, improve SEO, attract the best talent and increase pride amongst your team.
As a professional services firm, you appreciate the importance of standing out from the crowd. Whether you’re a solicitor’s firm, an accountancy firm, or an insurance provider or broker, you need to ensure that you’re attracting new clients and retaining existing ones. Public Relations (PR) is one of the most effective ways to achieve this.
In this blog post, we’ll explore the benefits of PR for professional services firms and how it can help you achieve your business goals.
Making an impact: PR for Professional Services
In today’s crowded market, it can be challenging to stand out from the competition. But with PR, you can increase your share of voice and make your presence felt on a national level.
By securing positive media coverage in targeted publications and media outlets, you can position yourself as a thought leader and expert in your field, and ensure that your firm is consistently in the news and on the radar of potential clients.
The power of PR: reaching the right audience
One of the ways we secure national press coverage for our professional services clients is through news hijacking. In the last year, we’ve secured coverage on websites such as The Guardian, Daily Mail, Daily Mirror, FT Advisor, Yahoo and Sky News… to name but a few.
PR can also help to position your spokespeople as experts and showcase your firm’s competitive edge. By proactively pitching stories and securing media coverage, you can demonstrate your firm’s expertise and thought leadership, and establish trust and credibility with potential clients. This can help to distinguish your firm from competitors and position you as a go-to source of expertise and advice.
Investor attraction through strategic PR
We all know that M&A is rife in professional services and you want the best possible deal for your firm. PR can help to make your firm an attractive proposition to potential investors by communicating your firm’s good news stories, CSR initiatives, key hires, award wins, and company growth as well as your key strategies around looking after your people and prioritising diversity and inclusion, protecting the environment and supporting your local community etc.
By showcasing your firm’s positive news, strategies and successes in the media, you can demonstrate your firm’s strengths and growth potential, and position yourself as an attractive investment opportunity to those looking to acquire a successful and growing company and those looking to be taken over by a bigger player.
Broadening horizons with PR
Are you only known in your locality and want to expand your reach? Or have you recently broadened your services which appeal to a different type of customer? Or have you recently employed someone with new expertise for your firm? Or have you simply never been recognised for a particular service that you provide?
PR can help to reach new audiences through the media they consume. By identifying the media outlets that your audiences are reading/watching/listening to and securing coverage, you can reach new potential clients and increase your visibility in your target markets.
SEO boost and traffic increase through effective PR
PR can also help to improve SEO and drive traffic to your website. By securing media coverage with firm mentions and backlinks to your website, you can improve your search engine rankings and increase traffic to your site. This can be particularly important in highly competitive markets, where it can be difficult to rank well for relevant search terms.
Attracting top talent with PR
Recruitment is a challenge for all companies in most sectors now, and professional services are all telling us they are struggling. PR can help position your firm as a good employer to attract the best talent. By showcasing your firm’s positive culture, work-life balance and career development opportunities in the media, you can position yourself as an employer of choice and attract top talent to your firm.
Finally, PR can help to make your current employees feel proud that they’re working for the best company in the market. By showcasing your firm’s successes and positive news in the media, you can demonstrate your firm’s strengths and growth potential, and make your employees feel proud to be a part of your organisation.
In conclusion, PR can provide a range of benefits to professional services firms, including helping you to cut through the competition, position your spokespeople as experts, make your firm an attractive proposition to potential investors, reach new audiences, improve SEO, attract the best talent, and make your employees feel proud. If you’re interested in learning more about how PR can benefit your firm, get in touch with us today and we’ll be happy to help.
Here’s what Matt Ward, Executive Director, Marketing at Howden said about us: “Without exception, everyone at Midnight is a delight to work with. They are friendly, responsive and deliver great results, always with a smile on their faces.”
Contact us today to discuss your objectives.
