Professional services PR agency

We specialise in PR campaigns for professional services businesses. Our award-winning campaigns are driven by our deep understanding of what relevant media outlets and journalists look for in a story. And an extensive network of contacts helps us deliver results far beyond what you may expect. What’s our secret sauce? It’s a heady mix, but our team has a higher-than-average proportion from journalistic backgrounds. We use our insider knowledge to build campaigns and tell meaningful stories about your brand to make a lasting impression.

Looking to strengthen your business’s presence and reputation in a key service area or on a particular issue? You’ve got the people and expertise, and we’ve got the strategy. Our team has the experience and know-how to create thought leadership campaigns to position you in front of the right audiences. Our strategies may include utilising your own or sourced data and expertise to provide expert comment to the suitable media, authoring and distributing assets such as guides, reports and white papers for use in campaign activity or by your sales and marketing people, and placing your people as speakers on panels or keynotes at conferences. 

Our partnership with Howden Insurance Brokers was an example of what can be achieved with expertise from the client combined with our team’s research and insight. Having identified specific challenges among the client’s target audiences in the priority business lines, we produced a range of powerful thought leadership assets for use in its marketing campaigns.

Content is king and when it comes to copywriting, we like to roll out the red carpet to give your knowledge, expertise and experience the royal treatment. Our team of copywriters combine our own research with interview with your specialists to deliver the insights and content that your audience wants to read, transforming it into white papers, blogs, reports and much more. If you’re looking to position your brand by entering high-profile awards in your sector, our team has a track record of delivering award wins through our awards-writing service, too. 

Nothing moves faster in B2B than social media, and few are better than our team, who know how to deliver results for clients in an ever-changing landscape. Our social prowess is often praised by clients for how we deliver, from using social to support and amplify PR and thought leadership campaign activity to providing a constant stream of original and creative ideas or even completely taking over and running social platforms, a reflection of the trust many clients come to have in our team and the closeness of our relationship.

Running your press office is much more than simply handling media enquiries and responding to requests – or at least it should be. We pride ourselves on our proactive approach and clients trust us to work with their people at every level. We work fast. Within weeks of working together, we build relationships with your people. By making your company responsive and valuable to journalists, we help strengthen media relationships, become go-to experts on key issues and help brands punch above their weight in terms of coverage. If you feel some of your key spokespeople may not have the skills or confidence to speak with journalists, our media training is widely acknowledged as among the best available.

One theme that may have caught your attention among many of our professional services success stories is the high number of mergers and acquisitions many of our clients have achieved. With M&A activity and consolidation across the professional services sector, effectively communicating the business or brand’s value is key to attracting potential investors and buyers and is increasingly important for attracting and keeping talent. Midnight has a strong track record of helping professional services firms strengthen their reputation by communicating ESG and D&I activities, supporting their employer brand and attracting attention from the right parties.

Cut the jargon, stay focused and make it simple to assess the impact of your PR investment. These are our guiding principles when putting into place reporting on our activity. At the start of any engagement, we agree on the most appropriate KPIs for your objectives and tailor our reports so they’re completely transparent and clear. Why hide it if you’re an agency getting results? We want you to clearly see what’s working, and what could work harder, so we can fine tune our activity together and you can easily and confidently share the successes with your internal stakeholders. If you’d like to monitor competitor activity and share of voice, we can do that too. You’re doing a difficult enough job without worrying about analysing investment. So we make it one less thing for you to think about.

Knowing how to conduct interviews and speak with journalists is a growing requirement for key people within professional services businesses, particularly when they are being brought to the fore as part of PR or thought leadership activity. Our acclaimed media training is tailored to your needs, helping understand media interviews, how to handle questions and effectively communicate your key messages. Work with us and we’ll give your team the confidence to step in front of the camera when the opportunity arises.