Increasingly CEOs, MDs and other senior members of leadership teams are under the spotlight in the media and across online platforms.
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Profiling senior leaders the right way
Whether it’s being asked for comment and opinion from the press or raising the profile of the leaders to support wider business objectives, Midnight works with individuals to ensure they have a robust public profile.
Personal profile-building requires a different approach to building brands through PR, social and thought leadership activity. We know how to work with both brands and individuals to deliver the results you want.
Strategically raising your profile
Raising the profile of one or more senior leaders can benefit the organisation more broadly ahead of important milestones or events.
Some of the reasons why we’ve been hired to raise the profile of leaders include key launches for the business, investment drives, periods of restructuring and change where leaders need to be more visible and periods of rapid growth.
Before we create a leadership profiling campaign, we set up a meeting during which we’ll agree your objectives for the campaign and develop ideas around the activities most likely to deliver the result.
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Our senior leadership profiling services
PR for senior leaders
We bring two decades of experience running PR campaigns to increase your visibility, grow awareness of your personal brand and open up opportunities to speak with the media to build your profile. Our secret weapon is our extensive network of media contacts and our understanding of what they need to do their job. By aligning your profile, expertise and experience with relevant, topical issues, our PR activity positions you in the right way with your audience, the media and in the context of your business or brand.
Thought leadership
Developing thought leadership campaigns for senior leaders helps increase influence and standing within specific sectors or professions. Through placed comment and by-lined articles in relevant publications and media interviews and podcasts, our activity positions you effectively in front of the right audiences.
Speaker opportunities
A highly effective way to raise your profile is delivering speaker slots, “fireside” chat interviews or as part of a high-level panel at relevant conferences and events for your audience. We’ve had considerable success pitching and booking speaker slots, from placing senior leaders at relevant trade conferences to delivering the opportunity for Checkatrade.com founder Kevin Byrne to speak on the same stage as former US President, Bill Clinton.
Social
A strong social media presence is expected for senior leaders. However, running and managing your own personal social media channels consumes time and energy when you’re already running an organisation. We work with leaders to optimise and manage their personal LinkedIn profile and other relevant social media accounts, producing regular social media content for your channels and providing advice on how best to use each channel most effectively.
Award writing
Our award writing prowess has landed many a gong for our clients’ businesses and brands. But there are just as many individual award opportunities for leaders to showcase the impact on their team and their business. We work with you to identify the awards most relevant and appropriate to your objectives, researching eligibility and judging criteria and crafting the ideal award entry to maximise the chances of success.
Media training
As a leader, you’re likely to already have the ability to deliver your message effectively. But it can be a different challenge altogether when you’re under pressure with a camera pointing at you as you try to communicate your point to a journalist peppering you with questions. We offer tailored media training to senior leaders who either want to refresh their interview skills, rehearse their key message delivery or gain the confidence to step in front of the camera.
